With the Google Tag Manager, you can add tags and update your website - simply and whenever you want without having to instruct your IT department. This allows you to deliver analysis and marketing tags from Google and other providers (eg affiliate networks).
The GTM Connector connects the OXID e-Shop with the Google Tag Manager. All relevant variables recommended by Google are passed to the Data Layer of the Google Tag Manager. The plugin also provides a pre-defined customer segmentation, which can be edited in the admin area.
NEW: Integration of Adwords Dynamic Remarketing.
Details of the Google Tag Manager can be found here: https://developers.google.com/tag-manager/reference
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